Jim Reich, Lead Guide / Company Founder / Owner
Jim Reich, is the company founder and lead guide. Born on the east coast, Jim spent his childhood exploring suburbia (the suburbs of New York City), which at the time was all there was available to explore. Still, he was out every chance he got trying to get closer to nature, to be just among the trees and away from the pavement.
Back before mountain bikes were even on the market, Jim was biking through creeks and rivers on dirt trails with his good old three-speed bicycle. This was the beginning of what grand explorations would lie ahead. Jim first came to Arizona on a family trip in 1982 and he loved every minute of it. It was then that he had his first taste of the Grand Canyon, the Painted Desert, and the four corners region. Upon graduating high school in 1988, Jim knew he wanted to go west, and Arizona was his top choice. Northern Arizona University and Flagstaff became his home almost immediately. It was among the San Francisco Peaks that Jim first learned how to mountain bike the epic single-track trails that scattered the area. Hiking and camping too soon became frequent activities. It wasn’t before long that Jim’s major changed from pre-law to photography. The logic was that photography would allow him to spend more time outside which is where he wanted to be. |
In 2004, Jim founded Sedona Hiking Adventures. After spending nearly 5 years in Flagstaff and moving back and forth between the east coast and Arizona, Jim finally made Sedona his permanent home in 2001. Nearly 3 years after moving to Sedona, Sedona Hiking Adventures was born. From 2001 to 2003, Jim spent every spare moment hiking, swimming, and camping all throughout the Sedona and Flagstaff areas. Sedona Hiking Adventures became Sedona Red Rock Adventures after Jim continued to discover all that Northern Arizona had to offer. He felt "hiking" was too limiting to what the region had to offer, and wanted to share all of the adventures and joys that could be had.
Since moving to Sedona, Jim also starting to learn more about the area by reading books about Sedona, local history, plant life, animals, geology, and the native people of this region. Today, Jim still spends a great deal of his spare time learning new things about the Sedona area by reading various publications and talking to other guides knowledgeable in local facts.
It was with this passion for the magic of the red rocks and for simply hiking that makes Jim smile every time he is on the trail, whether it is on a guided hike or simply with friends. Today, Jim spends 8 days a week on the trails and loves to share his enthusiasm about Sedona with clients from across the US and across the globe.
Since moving to Sedona, Jim also starting to learn more about the area by reading books about Sedona, local history, plant life, animals, geology, and the native people of this region. Today, Jim still spends a great deal of his spare time learning new things about the Sedona area by reading various publications and talking to other guides knowledgeable in local facts.
It was with this passion for the magic of the red rocks and for simply hiking that makes Jim smile every time he is on the trail, whether it is on a guided hike or simply with friends. Today, Jim spends 8 days a week on the trails and loves to share his enthusiasm about Sedona with clients from across the US and across the globe.
Jim was a fantastic tour guide. Loved having his dog Summit along. Tour picked us up at our hotel and then we were off to the winery. He was very knowledgable. You can't go wrong with Sedona Red Rock Adventures - Joan, TripAdvisor Review, 03.2015
Danielle Holeman, Hatha Yoga Instructor, Reiki Master

Danielle teaches classical Hatha Yoga, the system best known for its focus on the physical pursuit of union. This is a complete system of Hatha yoga, which includes postures (Asana), pranayama (breath work) and mediation.
Danielle was inspired by her older sister to start practicing yoga at 12 years old. Soon after learning about yoga, it become a part of her life and her life's goal to continue to learn and teach yoga. Through out high school and college she practiced all different kinds of yoga such as vinyasa yoga, ashtanga yoga, hot yoga, bikram yoga, yin yoga, and more. She found her greatest growth came from the Dharma yoga practice, a style taught by legendary Yoga master Sri Dharma Mittra at the Dharma Yoga Center in New York, NY. From the transformation that she experienced in this classical lineage she choose to immerse herself in this traditional style and eventually it became the inspiration for her evolution into a teacher.
Danielle experienced unique one on one immersion training in Sedona with one of Dharma Mittras greatest teachers Surya Om. (Surya is a master in leading students to experience poses they never thought possible and holding space for a spiritual journey. Surya trained with Dharma Mittra, completing the 200hr, 500hr, and 800hr teacher training as well as taking other teacher training's for Hatha yoga in India.)
As an ongoing apprenticeship she has grown in this lineage through self practice, hours of karma yoga (selfless service) and attending classes both with Surya Om and the master himself, Sri Dharma Mittra. Danielle's teaching style is most influenced by the Dharma Yoga lineage.
What is Dharma Yoga?
Dharma Yoga is a graceful, yet challenging form of yoga based on Sri Dharma Mittra’s almost fifty years of practice of classical yoga. The practice is appropriate for students of all levels, from beginner to lifelong practitioners and accessible to so many because it meets each student where they are and according to their condition. As students move through the different series, they are encouraged to go deeper and experience the practice in a meditative and spiritual way.
What is Reiki?
Reiki is a energy healing technique where energy channels from the practitioner to the patient through site or touch. The purpose is to activate the natural healing processes of the body and restore physical and emotional well-being.
Danielle was inspired by her older sister to start practicing yoga at 12 years old. Soon after learning about yoga, it become a part of her life and her life's goal to continue to learn and teach yoga. Through out high school and college she practiced all different kinds of yoga such as vinyasa yoga, ashtanga yoga, hot yoga, bikram yoga, yin yoga, and more. She found her greatest growth came from the Dharma yoga practice, a style taught by legendary Yoga master Sri Dharma Mittra at the Dharma Yoga Center in New York, NY. From the transformation that she experienced in this classical lineage she choose to immerse herself in this traditional style and eventually it became the inspiration for her evolution into a teacher.
Danielle experienced unique one on one immersion training in Sedona with one of Dharma Mittras greatest teachers Surya Om. (Surya is a master in leading students to experience poses they never thought possible and holding space for a spiritual journey. Surya trained with Dharma Mittra, completing the 200hr, 500hr, and 800hr teacher training as well as taking other teacher training's for Hatha yoga in India.)
As an ongoing apprenticeship she has grown in this lineage through self practice, hours of karma yoga (selfless service) and attending classes both with Surya Om and the master himself, Sri Dharma Mittra. Danielle's teaching style is most influenced by the Dharma Yoga lineage.
What is Dharma Yoga?
Dharma Yoga is a graceful, yet challenging form of yoga based on Sri Dharma Mittra’s almost fifty years of practice of classical yoga. The practice is appropriate for students of all levels, from beginner to lifelong practitioners and accessible to so many because it meets each student where they are and according to their condition. As students move through the different series, they are encouraged to go deeper and experience the practice in a meditative and spiritual way.
What is Reiki?
Reiki is a energy healing technique where energy channels from the practitioner to the patient through site or touch. The purpose is to activate the natural healing processes of the body and restore physical and emotional well-being.